helene – dash hudson

A startup based in Canada (yes Canada) came up with an idea of a phone app that allows you to shop for clothes based on what people wear on photos on the internet like Instagram. Think of it as a online shoppable look book on your phone.

Helene of course was part of this start up due to her fashion expertise and we both conjured up some ideas for the new app. The photos were taken in various areas of Williamsburg, Brooklyn.

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